ABOUT

Consumer Behavior was probably one of the most influential classes for me in the Business School so far. Along with having an amazing professor, I learned so much about how and why people act the way they do. It really gave me an entirely new perspective on how I see marketing as a whole. The Psychology behind why people do the things they do drive marketers in decisions regarding how to advertise, how to price and how to improve products and services. With the amount of statistical data that is used, consumer behavior represents a part of the research side of marketing.

This class allowed me to really challenge myself and create my own project to solve a consumer behavior problem in the City. This project was meant to have the intention of possibly being carried out in the future so I became very passionate about my topic. The project was designed for me to come up with a current problem in the city of Detroit and then create a solution for said problem. Having been in the Wayne State Marching Band for 3 years already, I knew that a lack of diversity was a major issue in the band and I decided that I would work to solve that problem through this project

My Project was comprised of 3 parts:

  • Team up with an HBCU marching band to give advice to the Warrior Marching Band on how to increase and maintain diversity
  • Incorporate new techniques and choreography into halftime shows and partner with Cass Tech's Marching Band to create a special halftime performance promoting diversity
  • Perform the half time show at a Piston's game and center the night around the event of "Diversity Night"

Wristband prototype
Diversity Night Wristband Prototype
T-Shirt prototype
Diversity Night T-Shirt Prototype

I incorporated plans for partnering up with the HBCU as well as Cass Tech, a theme for the halftime performance, as well as prototypes for event gear that would be included for the "Diversity Night" half time performance. This project overall was very enjoyable and I learned a great deal from it.